I do enjoy reading things that I had kind of independently stumbled into on my own, after much trial and error but hadn't really articulated yet. Like how that other guy probably felt who wasn't Darwin that also discovered evolution.
Now, when someone asks me I can tell them, this is why...
I've started reading Chapter 1 and so far...it's, eh, I don't know...I'm not a foodie, ok. I bought it because I love his leadership concept of 'enlightened hospitality', and when I love an idea I need to have the book, like a totem close by.
It's so simple and obvious that I don't know how people could overlook it - take care of your people, your team first, and if they feel good, respected, valued etc, they will deliver the success of your business.
duh, right? Anyways, if you think the concept of Shake Shack doesn't apply in your line of work just go grab one of their burgers and you'll soon see...
Basically what the guy did is he spent his life studying the most famous legends, folklore, fables, stories, etc. of every civilization on earth and brought to people's attention that all of them independently arrive at a common story structure: The Hero's Journey.
We, as humans have a natural and common way that we think about and are affected by stories. Some of the main components, which are chapters in his book include: the call to adventure, the refusal of the call, crossing the threshold, the road of trials, the crossing of the return...
Go google 'Star Wars Hero's Journey'. Does this not give make your hair stand up? I don't believe you.
It doesn't matter what you do of where you're from, this really is the most important thing. This is why this newsletter exists. At some point we are going to spend an entire blog series diving into the art and craft of dramatic writing, the Hero's Journey and all this great stuff. For now, a taster...
About 25% of this book was solid gold for me while the rest a little too scientific about what adjectives to use in your marketing copy.
The one particular story that stuck out though was about the difference between the Orange and the Green lines on the Mission: Space ride at Epcot Center. It was worth the entire price.
In short, the orange line is supposedly the 'intense' one when in reality, both versions of the ride are practically the same (according to Sally). The hilarious thing she points out though is how the mystique of the orange line causes people to behave while waiting (eg, high fives, taking selfies) while those on the green are practically shamed! I lol'd...there are no selfies being taken on the green line...it's very interesting to hear her point out what even a simple story can do to a product.
Any-who, here was another takeaway I particularly liked...
Don't Invest In...
Running up against a deadline, lack of sleep, still need to finish the newsletter...if I can just get a Quotoon loaded, I know everything's gonna fall into place...
I flip open the journal to a random page, ready to see what words the stars are going to deliver us for this week...
And just when I'm beginning to question all of this bustling around...
I just wrapped up this book and it's absolutely marked as one I'll be revisiting often.
It was a toss up between a few gems that I jotted down and quotooned up but I think this one fits nicely with the theme and post this week on creating freedom and the idea of starting to do things in a new way, so I'll leave you with this to ponder on your way...
Right now this is my nightly morphine drip, one chapter at a time so I can let it seep in.
This line below resonated with me because it made think about how much time we spend mulling over what we should be doing/learning/achieving in life and how much energy we put towards the 'should'.
When I first made the manifesto last year for this site (you know, that cartoon in your welcome email when you signed up) I thought, "this is so cool but I can't really send it to people, I really need to make something more...I dunno, professional, appropriate."
Luckily, I tossed that idea out the window because I figured, what the hell, I'm sure there are many people with graduate degrees who express themselves by drawing stick figures on napkins... so I launched and now, well, here we are having this chat.
That's my story and I'm sticking to it. Enjoy:
"The moment you say yes to acting on your desires is the real beginning."
This is a good dose of kick @$$ and perfectly in line with our post this week.
So far for me I’m taking from it the idea of re-baselining where we are at in life, re-connecting with what it is we want to be doing, and recognizing the fact that our strengths don’t necessarily mean the things we are experts at. They are the things we naturally approach with the most vitality and enthusiasm.
I'm averaging approximately ~2 quotoons per chapter so far. It's a good one.
I read Seth's books slowly. They usually (always) change my mind and I need to make many side notes/doodles.
This quote spurs many different thoughts but what I appreciate most is that Seth reminds us - don't wait until someone invites you to innovate. Innovating doesn't require budgets or permission. We're here to break rules....
This book was written in 2009. It's not even that old but I still got a kick out of some of the discussions around 'new technology', for example, explaining in detail how Twitter works: 'it let's people share small chunks of information with an audience of followers all day long by cell phone'....what! that's incredible! It feels like somebody explaining how a microwave works, and this book isn't even that old.
I never tire though of reading stories about people who have gone after their dreams and love reading the minutiae of how they did it. That's what makes good stories really, literally seeing the actions that a character takes to get their desire. There are still some good general tactics in this book but for me the inspiration factor was the big draw.
So, this quotoon ties nicely into our post this week about action and also ties to a theme we've been discussing a lot here in the newsletter recently - 'Belief'.
I don't think we can ever spend too much time discussing how our beliefs are the most important tool we have to accomplishing our goals. What I like about this quote is that it addresses the issue head on that belief alone is not some magical elixir that simply magnetizes fame and good fortune to randomly come into your life.
The purpose of belief is it's impact that it has on your actions. So at that, here is Fields:
'The Dip' by Seth Godin
May 31, 2019
Your quotoon this week is from one of my favorites, Seth Godin and is more 'quote' than 'toon' this week but it made my hair stand up when I first read it and it will give you something to think about for the rest of the day.
It comes from his book, The Dip, which has the subtitle, '...when to quit (and when to stick)'.
You might ask where do these Quotoons comes from? Mostly from what I'm reading at the time but I also like to go back and revisit books that have had impacts on me in the past. I've come up with a new way of revisiting these treasures.
When I journal in the morning I started a new ritual of pulling out an old book from the shelf that I'll use to rest my hand on when I'm writing on the right side of the journal. The book of the day depends on how far into the journal I am - I need the right thickness so that my hand is on level with the blank page. I started reading a couple quotes from the choice book before I got started scribbling, you know to lube up the mind and then this got me to start being more particular with the book selection ritual. Now I find myself choosing based on both thickness AND what type of power I am in need of. What type of wisdom I might need for my daily antidote.
I like to mark my books extensively when I read them so that I can always go back and quickly revisit the main points (or bang out a couple of new Quotoons). Nikki says it's like a mad scientist. I'll show you some pics sometime.